Web series based on ‘Beat Girl’ goes live on Pinterest

28 Jun 2012

A new web series based on the Beat Girl novel by Jasmina Kallay and produced by beActive has gone live on Pinterest. Its producers claim it is the first scripted series to be told on Pinterest, the world’s fastest-growing social network.

Targeted at 18 to 35-year-olds, the series, which is inspired by Kallay’s book and an upcoming TV series shot in Dublin last March, Beat Girl The Web Series will be an interactive online scripted drama which will act as a prequel to the upcoming series.

Earlier this year, comScore reported that with 11.7m users, Pinterest was the fastest site in history to break through the 10m unique-visitor mark. Most of the site’s users are female – with 97pc of the site’s Facebook Likes being made by women.

Beat Girl The Web Series follows 21-year-old Heather’s journey through music. After the death of her pianist mother, Heather’s only option is to move in with her estranged father and half-brother. She turns to music and DJing to help her make some sense out of life. Heather is determined to continue her mother’s legacy and decides to audition for a place at a prestigious music school.

Through photos, images, short video clips updated daily on Pinterest.com/beatgirlworld, fans can get small snippets of content and follow Heather’s journey, her problems, fights and her struggles.

The web series was created to exploit the potential of Pinterest (now the third most-popular social network in the world) and its photo-sharing capabilities and bring back the popularity of the Photonovels of the Sixties and the Seventies.

Heather’s thoughts, wishes, goals and obstacles, and the relationships with friends and family, are illustrated through images and photos that fans can pin and share with each other.

Updated, 1pm, 22 October 2019: A previous version of this article described Jasmina Kallay as an Irish writer. Kallay is Croatian and previously studied in Dublin.

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years