Why do people post on Facebook? (infographic)

23 Jun 2015

We’ve all probably wondered at some point why people post on Facebook — whether we’re wondering about ourselves or our ‘friends’ who enjoy posting inspirational quotes, or the ‘vague-bookers’ who enjoy posting cryptic updates that are apparently crafted to evoke questions from others.

Of course, answering this question is genuinely important for businesses on Facebook that want to ‘engage’ with their fans and encourage likes, shares and comments.

The below infographic, created by Quicksprout, shows that using Facebook actually taps into our brain’s pleasure centre. It also shows that our ‘likes’ on Facebook reveal a terrifying amount about us, and that, unsurprisingly, many people use Facebook as a way of expressing ‘virtual empathy’.

See below for all the wisdom of this pretty cool infographic, and click on it to see a full-size version.


why-people-enjoy-liking-commenting-and-sharing-on-Facebook-infographic-e1434963564608Image on woman on Facebook via Shutterstock

Brigid O Gorman is a former sub-editor of Silicon Republic.