The interest in Pinterest – social media marketing platform Flowtown has created an infographic on what makes the service that allows members to “pin” images, videos and other content to their online pinboards so addictive.
Ben Silbermann founded Pinterest in March 2010 as a way to connect everyone in the world through the things they find interesting.
Now the site, which launched as a closed beta also in March 2010, has users that spend an average of 98 minutes on the site per month, third only to Tumblr (2.5 hours) and Facebook (seven hours), according to the infographic.
Most of those users are female – with 97pc of the site’s Facebook Likes being made by women.
Earlier this year, comScore reported that with 11.7m users, Pinterest was the fastest site in history to break through the 10m unique-visitor mark.
Flowtown’s infographic on Visual.ly examines six factors that explain why Pinterest is so popular: besides its design, accessibility, and critical mass, it’s a place where the Facebook and Twitter fatigued can find refuge, be inspired to try something new, and become ‘social media stars’, as new pins appear on Pinterest’s homepage.
The infographic also charts the rise in Pinterest’s number of unique visitors, beginning with 1.68m unique visitors in September 2011 to 16.23m unique visitors in February 2012.
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