Will Google’s new Consumer Surveys drive revenue for publishers?

30 Mar 2012

Google has launched a new Consumer Surveys service that allows businesses and marketers to survey online audiences that at the same time allows publishers to generate revenue.

Simply known as Google Consumer Surveys, the service allows marketers and businesses of all sizes to use its survey tools to conduct market research.

The questions are distributed through Google’s publisher network and sit in front, rather than behind, a publisher’s paywall and the publishers are paid between 10 cents and 50 cents for each response.

It is an interesting new paradigm insofar as it provides researchers the ability to get questions in front of an influential audience and affords publishers an opportunity to glean new revenue. How much, however, remains to be seen.

Publishers using the service at launch include Pandora, Christian Science Monitor and the New York Daily News.

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years