World’s first augmented reality browser for mobile

12 Aug 2009

Dublin mobile smart phone software creator Mercury Girl, sister company to new media house Mercury Boy, has been selected to develop for the world’s first augmented reality browser, Layar.

The company has been awarded a Layar developer account which will enable it to develop datasets.

Mercury Girl will focus initially on travel-oriented layers.

Layar is a free application on your mobile phone which shows what is around you by displaying real time digital information on top of reality through the camera of your mobile phone.

“Layar is currently available on all Android handsets, it will be available on iPhone once Apple opens up their API to support augmented reality,” Tim Duggan of Mercury Girl explained.

Current available layers available include Funda, which provides information for a layer with houses for sale, Tempo Team, a temping agency that provides a layer with available jobs; ING Bank, which uses layers to provide ATM information; and Dutch health insurer Zekur, which provides information for a layer with participating healthcare providers.

By John Kennedy

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years