Yahoo! and Sony join up for user-generated content

21 Nov 2007

Yahoo! Video users may be able to freely remix Britney Spears and AC/DC tunes in with their online home movies after Yahoo! yesterday extended its existing deal with Sony BMG.

While Yahoo! Video has much user-generated content such as YouTube, industry music videos are available for free viewing on Yahoo! Music, with an option to buy a song from the Music Unlimited store.

Now this agreement between Yahoo! and Sony BMG will allow users to “utilise various Sony BMG audio recordings in user-generated audiovisual content”.

This new deal also expands on the current agreement to expand the video-on-demand deal, which means bringing Sony BMG content to Yahoo! in more countries around the world.

Sony BMG will also be adding more music videos to the Yahoo! Music bank.

Ian Rogers, general manager of Yahoo! Music, said: “This partnership not only enhances our video offerings, but also offers Sony BMG artists broad exposure among our global audience of music and entertainment fans.”

This deal is the latest in a string of online social music ventures for Sony BMG that last month said it would be offering its videos on MySpace, which will stream from the artists’ MySpace profile page as well as offering some music tracks.

The music company already has a content provision deal in place with YouTube.

By Marie Boran