Yo! app signals red alerts in Israel warning of missile strikes

10 Jul 2014

Yo!, the popular new social media app developed in Israel is now being used by the general public in Israel, as well as abroad, to send out alerts of incoming missiles.

Yo!, which is available on iOS and Android, is one of the fastest emerging new social media apps that simply allows people to ping each other with a Yo! Phil Haus and Or Arbel are the app’s developers.

In recent weeks, the duo raised US$1.2m in funding from Singulariteam and Moshe Hogeg.

In the past few days, more than 100 rocket strikes have been launched at Israel, which responded with close to 600 of its own rocket strikes against Gaza.

And now there are fears that Israel’s army, the IDF, may be preparing a ground offensive against Gaza.

Red Alert: Israel

As well as Israel’s Iron Dome missile defence system, the country also uses an emergency siren system called Red Color to warn residents 15 seconds ahead of a missile strike.

According to the Times of Israel, a new Red Alert: Israel app has been created by Ari Sprung and Kobi Snir using Yo! to inform users exactly where the rockets are aimed.

The app sounds a distinct alarm like an emergency siren when a Red Color alert is set off, listing the location and the time of the projected strike.

The app sends out its warning at the same time Israel’s Homefront Command issues an order to activate the warning system.

An English-language version for the App Store new exists, after a request by Israel’s ambassador to the US, Ron Dermer.

Missiles image via Shutterstock

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years

editorial@siliconrepublic.com