YouTube reaches 1bn monthly visitors as Gen C drives mobile viewing

21 Mar 2013

Vastly popular video-sharing network YouTube – home of cat videos, Gangnam Style and the Harlem Shake – has reached the milestone of more than 1bn unique users per month, which means almost one out of every two people on the internet visits the site on a monthly basis.

Coinciding with this announcement, Google AdWords’ Agency Blog features a post on ‘Generation C’ – as defined by media research firm Nielsen, no doubt relating to their constant connection to content (see what I did there?)

With the help of statistics from Nielsen, Gunnard Johnson, advertising research director at Google, takes a look at YouTube viewing patterns on smartphones, focusing on Gen C in the US.

More than half (53pc) of the US population watches YouTube on more than one device, but within Gen C alone this figure increases to 67pc. In fact, the amount of time Gen C spends watching YouTube on smartphones is up 74pc year-on-year, catching up to the numbers tuning in on PCs.

Generation C mobile viewing stats from YouTube/Nielsen

It seems watching YouTube on a mobile is a popular way for this generation to pass the time, with 41pc tuning in this way when waiting for someone or something, 18pc while commuting, and 15pc when regular TV takes a commercial break.

Of these mobile YouTube viewers, 47pc actively search for videos on YouTube and 18pc said they would watch videos shared by friends on a social network, compared to just 9pc that would watch a video shared by email.

Generation C mobile viewing stats from YouTube/Nielsen

Elaine Burke is the host of For Tech’s Sake, a co-production from Silicon Republic and The HeadStuff Podcast Network. She was previously the editor of Silicon Republic.