YouTube scores a try – tackles major three-year deal with RBS Six Nations

1 Feb 2013

YouTube has signed a major deal with RBS Six Nations to provide highlights and exclusive content for YouTube viewers for the next three years.

The RBS Six Nations’ official YouTube channel RBS6Nations will have highlights from every championship match available to watch within minutes of the match finishing.

Viewers in the UK, Ireland and Italy will also see highlights uploaded and available 24 hours after the games.

“The channel will be the place to watch online coverage of the tournament and will provide our viewers with excellent footage from this year’s games, as well as some of the glorious moments from the past,” said John Feehan, CEO of RBS Six Nations.

An archive of moments from past tournaments will be uploaded on a regular basis.

“The Six Nations is one of the world’s great sporting occasions and we’re very proud of this partnership, which will bring comprehensive highlights to YouTube users,” explained Stephen Nuttall, senior director of Sports for YouTube Europe, Middle East and Africa.

“We intend to build on this to establish YouTube as the online destination for rugby worldwide.”

Six Nations image via Eoghan McNally/Shutterstock

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years