Dyson invested €343m to develop latest digital motor

2 Apr 2015

Dyson has invested more than €343m to develop the new 110,000rpm patented digital V6 motor that powers its newest cordless vacuums, the company revealed.

The company today launched the Dyson V6 Absolute cleaner, a cordless vacuum cleaner that can remove 99.97pc of particles as small as 0.3 microns.

This means the cordless cleaner can capture allergens and expel clean air.

The investment went into the company’s high-end motor technology manufacturing facility West Park, which is capable of churning out 11m digital motors a year.

The 12,000-metre facility houses six production lines with over 50 robotic stations.

“We’ve invested more than €343m in developing our own patented motor which spins at up to 110,000 rpm,” said founder Sir James Dyson.

“The power-density that this provides means our machines remain nimble while providing more power than any other,” Dyson added.

The new V6 also comes with two cleaner heads – a direct drive cleaner head that pushes 150pc more power to the cleaner head and a hard wood cleaner head that swivels 180-degrees to clean awkward gaps and spaces.

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years