Here is some great advice from one of the UK’s most prolific writers on CSR.
It should be compulsory reading for anyone with responsibility for CSR activities within their organisation. It underlines why I advise clients to have a rigorous process (which should be documented) for deciding on CSR and cause related activities for their company. If you can’t show why it all makes sense and supports your business strategy why should a new CEO continue to support it?
Five ways for a head of CSR to break in a new CEO
By Mallen Baker
Thursday 25th November 2010, 4:03 pm