30 Irish companies wind their way to #SXSW12

9 Mar 2012

The crowds at night on 6th Street during SXSW 2011 - Credit: James Buchan

This weekend more than 30 Irish companies will be at South by South West(SXSW) in Austin, Texas, which is one of the world’s leading film, music and interactive conferences.

Some of the companies will accompany a delegation led by Innovation Minister Sean Sherlock TD and organised by Enterprise Ireland and the Irish Film Board.

SXSW is the festival that companies like Twitter and Foursquare used to launch their technologies in recent years. This year Irish/Scottish production Citadel will premier at the event.

Among the companies heading there this year are Storyful, which has just launched its Storyful Direct app and has appointed a manager for the Americas.

Other companies attending include video on demand firm Volta, plan-sharing app Relevenz, Facebook commerce firm VendorShop and online CRM XAP.

Also attending is recruitment software firm Zartis, which has just hit a 2,000 WordPress milestone and recently forged a partnership with SiliconRepublic.com to host its jobs board.

“SXSW is synonymous with uncovering ‘the next best thing’ so it’s an excellent venue to showcase Ireland’s technology and creative flair,” Minister Sherlock said.

“Today’s Irish entrepreneurs are reaching into our strong cultural traditions to build inventive, socially relevant, useful and entertaining digital media products,” he added.


John Kennedy is a journalist who served as editor of Silicon Republic for 17 years