TV wars continue as Sky reveals mobile app

20 Oct 201622 Shares

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Family watching TV. Image: Monkey Business Images/Shutterstock

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Sky’s push to attract more of its competitors’ customers has continued, with the release of a mobile app so viewers can watch content on iOS or Android devices.

Sky’s activity in the past 12 months has been extensive, following the introduction of the TV giant’s Q box and all the marketing that has gone on with it. Now? An app.

Using the app, subscribers can watch recordings offline as well as streaming live or watching on-demand programmes on phones and tablets.

Sky app

A quirky extra is that users can handle recordings via mobile, choosing what to download when out and about, rather than directly through the Sky Q box.

If, for some reason, you wanted to pause something on your TV and continue watching it on your mobile device, you can do that too.

“We know Sky Q customers love the flexibility of watching TV on their terms,” said Sky’s Luke Bradley-Jones on Daily Star Online.

“The new Sky Q mobile app will give them even more freedom to watch their recordings, access Top Picks, and stream live and on demand TV when they’re out and about.”

At the start of the month, Sky revealed a split screen function for sports fans. This allows subscribers to watch two live games at once, watch the same event from two different camera points, or even watch the game live, while catching up on other sport from earlier in the day.

To avail of these features, customers simply press the red button and open the Sky Sports app on Sky Q, choosing to customise their streams, select highlights and watch video clips alongside the main event.

“We know our customers absolutely love watching live sports and the new Sky Q features will give them the flexibility to choose how they watch,” said Ann-Marie MacKay, director of products and customer growth at the company.

“Whether it’s a Premier League match or Formula 1 race, customers can simply choose split screen viewing and watch the most talked about goal again and again, or two live races side by side.”

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Gordon Hunt is a journalist at Siliconrepublic.com

editorial@siliconrepublic.com