Just a few months after it launched, Apple Music is already gaining ground against the might of Spotify in the music streaming market, confirming it has 6.5m paying customers.
With so many different companies offering music streaming services, it was believed that Apple may have missed the boat when it came to offering a similar service to what was available, but CEO Tim Cook has said the statistics prove otherwise.
Speaking at a recent conference, Cook said that, since it launched last June, Apple Music has seen many people make it through the three-month free trial period and continue paying the €9.99 per month for the service.
With the hook of having its own online radio station with Beats One and curated playlists, Apple sold Apple Music as a more personalised experience.
And, according to CNet, five months later it currently has a total of 15m people using it with 8m still availing of the free trial.
“I’m finding personally that I’m discovering a whole lot of music that I wasn’t listening to before,” Cook said of its performance to date. “I think it’s fabulous. And to have over 15m on there, and 6.5m in the paid category, I’m really happy about it, and I think the runway here is really good.”
Meanwhile, Spotify, which has been going since 2008, has an estimated 20m paid subscribers on its service, however, it is worth noting that Apple does not offer a free version similar to Spotify.
Apple Music image via Shutterstock