Budweiser’s app gets you free pint of beer

27 Apr 2011

Budweiser has created a new app that will guarantee punters a free pint of beer during summer days where the temperature reaches 20°C.

With the new Budweiser Ice Cold Index app, the hotter the day the less you pay for a pint of Budweiser Ice Cold. If the weather conditions are right, Facebook users can download a voucher they can present at participating bars.

The Budweiser Ice Cold Index means that on days reaching 20°C and over, consumers will enjoy a free pint.

There will be €2 off when it’s 18°C or 19°C outside, and for 16°C or 17°C weather, there will be €1 off at participating Index bars.

You can check the day’s offer via the app, which will update you on the temperature of your region each day at 1pm.

By downloading the Budweiser Ice Cold mobile app, consumers can avail of these offers from today until 31 August.

The Budweiser Ice Cold Index App is free and can be downloaded on most smartphones. For all other phones, free text the word ‘INDEX’ to 50400.

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years