Games company Activision Blizzard has announced initial sales of the eagerly awaited Call of Duty: Black Ops have reached around 5.6 million copies already.
The estimated sell-through is at $360m in North America and the UK alone in the first 24 hours of its release. This compares to last year’s estimated Day 1 sell-through of $310m for Call of Duty: Modern Warfare 2 in North America and the UK, according to internal Activision estimates.
Opening day records
“There has never been another entertainment franchise that has set opening-day records for two consecutive years and we are on track to outperform last year’s five-day global sales record of $550m,” Bobby Kotick, CEO, Activision Blizzard, Inc, said in a statement.
“The game’s success underscores the pop culture appeal of the brand. Call of Duty: Black Ops is the finest game that Treyarch has ever made and raises the bar for online gameplay by delivering the deepest and most intense Call of Duty experience yet. The Call of Duty franchise has over 25 million players around the world that are engaged in billions of hours of online gameplay, and we are committed to supporting them with new content and features on a more frequent and regular basis.”
Call of Duty: Black Ops is on its way to becoming the biggest video game of the year and is on target to hit the US$1bn mark.