Consumers to save cash through new location-based coupon app

20 May 2014

People who opt to shop local across Ireland will now be able to make savings through a new free location-based coupon app for Android devices.

Voucher Pages, a start-up based at NovaUCD, expects its user base to grow by 50,000 consumers after launching its new app that will offer thousands of money-saving coupons for services and retailers.

The new Voucher Pages Android app geo-locates a user to display coupons for businesses around his/her current location.

The user can then filter coupons by business type to view discounts for what he or she wants to buy.

The mobile coupon can then be displayed when paying in-store to retrieve a discount.

The rise of location-based marketing

voucher pages

“Over the past 12 months, Android smartphones have seen a rapid growth in market share,” said Ronan Hickey, CEO of Voucher Pages.

“The importance of location-based marketing is growing at a rapid rate and mobile internet usage has overtaken fixed internet usage. With this growth in mobile usage, consumers want immediate access to local shopping information, including coupons to make informed purchasing decisions in real-time and on-the-go.

“We are expecting similar enthusiasm for our Android app from discount-hungry consumers as we experienced when we launched the iPhone version and we hope to increase our user base by over 50,000 consumers with our new app.”

Hickey pointed to research from Google, which indicated that 33pc of searches in 2013 were location based, and 18pc of all internet searches using a smartphone were for a coupon-related search term.

Mobile marketing image at top via Shutterstock

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years