In a further bid to keep you glued to your handset, social network Facebook has introduced Search to its mobile app. Now users can find people and posts by simply typing their name or subject.
The new updates are coming to the Facebook for iPhone app and on desktop – there is no indication for when it is coming to Android.
The move signals a sharpening of Facebook’s search strategy to unite capabilities such as “my friends who like Hozier” on Graph with more definitive results around keywords. But the exciting thing is this is on a mobile device.
It also affords Facebook more firepower in the advertising stakes against internet search giant Google. Friends searching through memories or for services such as restaurants or bars could trigger relevant advertising results.
Facebook’s long journey of discovery
Facebook Search for desktop and mobile
Facebook’s vice-president of search Tom Stocky described search at Facebook as a long-term effort.
“With a quick search, you can get back to a fun video from your graduation, a news article you’ve been meaning to read, or photos from your friend’s wedding last summer,” Stocky said.
“If you want to search using phrases like ‘My friends who live in New York’,” you still can.
“Your search results are personalised and unique to you and, as always, you can only see things that have been shared with you,” Stocky said.