The use of social network Facebook among the younger generation is decreasing, but the company is losing out to sister site Instagram.
Asset management firm Piper Jaffray in the US conducted a survey during spring and autumn of 2013 and during spring of this year. The survey’s findings suggests that Facebook has fallen from 33pc of teens’ total social networking in spring 2013 to 23pc a year later.
Likewise, teens’ use of the microblogging site Twitter has fallen at a slower rate, from 30pc in 2013 to 27pc this year.
However, Instagram has seen growth in the same space of time, doubling from 15pc to 30pc, which still leaves it marginally behind Facebook in overall numbers.
Interestingly, 5pc of those teens surveyed were found to be more likely to not use social networks at all.
The indication of Instagram’s growing success may come as no surprise, as the photo-sharing app announced last March it had reached the 200m-user mark and has done little to worry Facebook, which acquired Instagram in 2012 for about US$1bn.
Teens online image via Shutterstock by Samo Trebizan