Facebook to launch new buttons on entertainment hub

20 Sep 2011

In keeping with growing rumours that Facebook intends to turn users’ profile pages into entertainment media hubs, it is now speculated that the social networking giant is planning to launch new ‘Read’, ‘Listened’ and ‘Want’ buttons at F8 this week.

It emerged yesterday that Facebook will this week take the wraps off a new service that combines music, TV, games and movies into an entertainment hub on users’ profile pages.

It has since emerged that Facebook will add new emotional triggers to the revamped profile page/entertainment hub, with the ability to show friends what you’ve watched, listened to and want – potentially spawning a whole new commerce movement on the site (‘e’ for emotive commerce, anyone?).

TechCrunch’s Leena Rao quotes a source who confirms these new triggers are on the way. How will they manifest themselves? Probably as granular drop-down menus to indicate to others what you thought of particular content. Or, it may be more sophisticated than that: you could be listening to a Spotify track and your friends can see what you’re listening to or at least know what you were listening to after the fact.

All will be revealed on Thursday, but clearly the tactical leak machine at Facebook has swung into action.

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years