An ‘Angry Bird’ styled after former flamboyant Queen frontman Freddie Mercury is the star of a new video Rovio Entertainment has released today in partnership with Freddie For A Day, to help fight AIDS.
Freddie For A Day celebrates Mercury’s memory and aims to raise funds to conquer AIDS on what would have been Mercury’s birthday this week, 5 September.
Anyone can take part in Freddie For A Day. All it takes is dressing up as Mercury and encouraging friends, family and colleagues to sponsor you, all the while raising money to fight AIDS, the disease that took Mercury’s life in November 1991.
"Freddie for a Day is such a great way to honour Freddie’s fun and flamboyant spirit while delivering an important message, and we’re delighted to be supporting them in our own Angry Birds style,” said Peter Vesterbacka, CMO of Rovio, the maker of the hugely popular Angry Birds video game.
“Queen’s music has endured for a reason, because its creativity and contagious fun appeals to fans of all ages, and we’re happy to help keep Freddie’s memory and music alive for new generations of fans."
The soundtrack to the Angry Birds video is Queen’s song, Bicycle Race.
This evening, former Queen members Brian May and Roger Taylor will gather at the Savoy in London to remember Mercury and raise funds for the Mercury Phoenix Trust – Fighting Aids Worldwide.