Instagram adds three new filters, emoji hashtags

27 Apr 2015

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Because Instagram users seemingly can’t have enough filters, the photo-sharing app is adding three brand new options to its service.

Said to be “inspired by weekend adventures outdoors”, Lark, Reyes and Juno are just as artfully named as previously released filters, though appear to be among the more subtle in Instagram’s repertoire.

“Lark desaturates reds while punching up blues and greens to bring your landscapes to life,” explained the company in a statement.

“Reyes brings a dusty, vintage look to your moments. And finally, Juno tints cool tones green while making warm tones pop and whites glow for vibrant photos of people.”

Instagram introduced five new filters as recently as December, and just this month it unveiled new ‘Colour’ and ‘Fade’ tools to allow snappers to edit the highlights and shadows in their photos, or soften the colours for a washed-out look.

In addition to the new filters, which brings the total available to users to 23, Instagram is now allowing users to place emoji in their hashtags.

“Over the past few years, emoji have become part of a universal visual language,” said the company. “And just as we share photos and videos, we use emoji to communicate emotions and feelings in ways that anyone can understand, regardless of language or background.

“With emoji hashtags, you can discover even more by adding them to your own photos and videos, searching them on the Explore page and tapping on them when you see them in captions.”

 

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Dean is a freelance journalist and editor covering media.

editorial@siliconrepublic.com