Irish whiskey maker Jameson has been given a global Webby Award today for ‘Best Use of Interactive Video’ in its beautifully designed Jameson1780.com website that takes web users on a rollicking mystery tour of Dublin in 1780.
The website takes the form of an interactive game set in Dublin in 1780 in which web users are encouraged to solve various quandaries and find out what happened to a missing barrel of Jameson Whiskey.
The site features beautiful maps and images of Dublin and is narrated by a series of actors and actresses shot in sepia.
The site scooped the award for ‘Best Use of Interactive Video’.
Winners at the 16th Annual Webby Awards
The Webby Awards, which began back in 1996, are the most prestigious global internet awards. They are presented annually by the International Academy of Digital Arts and Sciences. The full list of 2012’s winners are online.
This year, Dropbox picked up the prize for ‘Best Practices’, Super 8 won an award for ‘Best Use of Device Camera’, Google won ‘Best Use of GPS or Location Technology for Google Cannes HeatMap and TED iPad App won ‘Best Use of Mobile ‘Video’.
The Onion has been awarded for ‘Best Writing’ and Mashable won an award for the ‘Blog – Business’ category.
Wired picked up an award under the ‘Magazine’ category and Spotify picked up a ‘Music’ gong. Pinterest won the award for ‘Social Media’.