Netflix continues European expansion with six new locations

21 May 201462 Views

Netflix is following through on its promised European expansion with the news the company is to introduce the video-streaming service in six more countries, including France and Germany.

Netflix is to launch in those countries, as well as Germany, Austria, Switzerland, Belgium and Luxembourg, toward the end of this year, according to Reuters.

The company has been working for the last three months to break new ground in Europe, having taken on US$400m in debt to facilitate its push into these countries with more expected to follow in the coming months and years.

Until now, Netflix has only been available in Europe in the UK, Ireland, the Netherlands and Scandinavia.

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By accessing Germany and France, Netflix now has access to two of the largest broadband user bases in Europe, with estimates as of 2013 showing 48m and 35.7m users in each country, respectively.

However, Netflix is expecting to take a significant financial hit this year with its continued expansion, along with the FCC ruling in the US that could see streaming costs rise.

Netflix has begun raising its prices in euro-using countries by €1 to €7.99 (or €8.99 for a number of Irish subscribers).

Netflix image via Shutterstock

Colm Gorey was a senior journalist with Silicon Republic

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