In its largest deal for original first-run content to date, Netflix has secured a multi-year arrangement with DreamWorks Animation for over 300 hours of new programming directed at a young audience.
Earlier this year, Netflix announced its first children’s original series, Turbo F.A.S.T., a collaboration with DreamWorks Animation. This show tracking the antics of a speedy snail will follow on from upcoming 3D feature film Turbo, which hits Irish cinemas in October.
Turbo F.A.S.T. will arrive on Netflix screens in December and, in 2014, users in all territories – that’s 40 countries worldwide – can expect a wide range of original series from the award-winning studio behind Shrek, Madagascar and The Croods.
Shows will be based on DreamWorks’ back catalogue and will be the first time the studio’s characters are introduced to the television market as a branded collection of shows.
Considering Netflix users streamed over 2bn hours of kids’ content in 2012 alone, the deal will have benefits for DreamWorks, which is seeking to expand its television production and distribution worldwide.