One of the most noteworthy features of the Super Bowl each year is the ads, with companies going all-out to make an impact on the massive television audience that tunes in to see the spectacular sporting event.
Spare a thought then for all those poor American Football fans who in previous years have missed the commercials to instead attend the big game live.
But fear not, ticket holders. The NFL have unleashed its first ever Super Bowl in-stadium app that will allow live spectators to watch the commercials this year just as if they were sitting at home on their sofas.
The software will only work in the University of Phoenix stadium in Glendale, Arizona during the big game. As well as the ability to watch ads, users will also be able to access instant replays from four different camera angles, and view venue's seating and concession maps.
"It's based on several other apps already being used by football clubs at their home stadiums and is a part of a larger effort by the league to incorporate technology into the fan experience and other parts of the game," Michelle McKenna-Doyle, the chief information officer for the NFL, told Mashable.
Super Bowl XLIX takes place this Sunday (1 February), with the New England Patriots battling the Seattle Seahawks for the sport's biggest prize.
Crowd image via Shutterstock