Now TV, Sky’s internet TV service, brings Sky Movies to connected devices

16 Jul 2012

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Sky’s new internet TV service launches tomorrow, offering users access to Sky Movies across a range of internet-connected devices, with content from other channels to follow suit.

Now TV users will have two options to pay for content. The first, a ‘pay and play’ model, offers users access to a catalogue of more than 1,000 movies through Sky Store, with prices ranging from stg£3.49 for new releases down to less than stg£1 for classics.

The second option is Sky Movies Pass, a monthly subscription offering unlimited access to Sky Movies’ collection of more than 600 films. This is where users will see the benefit of Sky’s exclusive licensing deals, as each Friday up to five new Sky Movies premieres will be added to the mix, 12 months ahead of other online subscription services.

Sky Movies Pass comes with a 30-day free trial which then reverts to a subscription of stg£15 per month.

More Sky channels to follow

“Following the explosion in internet-connected devices, we know that more and more people are looking for great content to watch over the web, and that’s where NOW TV comes in,” said Simon Creasey, director of Now TV.

“As we move forward, Now TV will get even bigger and better, with more devices and more platforms in the coming months. Customers can also look forward to the best live action from Sky Sports and great drama, comedy and entertainment from our Sky channels,” he added.

Sky Sports is due to arrive on Now TV before the end of the year and, following that will be the addition of Sky 1, Sky Atlantic, Sky Arts and Sky Living.

UPDATED: Now TV launches tomorrow in the UK on YouView, PC, Mac and selected Android smartphones. It will also be available on iPhone and iPad within the next month and Xbox later this year. The service will also be launching in Ireland at a later date.

Development for other platforms like Sony PlayStation 3 and Roku streaming player are also in the works.

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Elaine Burke is managing editor of Siliconrepublic.com

editorial@siliconrepublic.com