Paddy Power reveals new 10 new mobile app games

27 Jul 2010

Irish bookmaker Paddy Power has followed the success of its new iPhone web application by releasing 10 new casino-style mobile games which can be downloaded directly to customers’ mobile phones.

The site has recently been upgraded to support both betting and gaming functions for mobile users. The new games available for download include Blackjack, Roulette, Video Poker and a range of exciting multi-line slots games. They can be downloaded for free to any Java-enabled mobile phone.

Among the games are popular mobile games such as Crazy Camels, Hi-Lo, Poseidon’s Kingdom, Treasure Island and Nudge 7.

“We will be expanding the range of games available to our customers over the coming weeks and months and will also be integrating the games service with our extremely popular mobile sports products,” said James Grimes, product manager at Paddy Power.

“Our goal is to provide a comprehensive gaming and betting user experience on our mobile platform,” Grimes continued.

“The mobile games service, which we developed with the mobile gaming and lottery provider Probability, has been created with the mobile customer in mind. We have been working on the games products for the past number of months and now we want to share it with all of our customers.

“Now that the World Cup is over, more and more people are looking for entertainment on their mobile phone. We always place our clients at the heart of the design process, ensuring that the games appeal to their tastes,” said Grimes.

“We plan to have support for our many iPhone customers in a matter of weeks. We are also developing services for Android and other emerging mobile handset devices so that all of our mobile customers can experience our site, and can navigate easily from their handsets.

“The mobile games category promises to be a real growth area for innovation in the betting industry. Paddy Power is keen to be at the forefront of further mobile developments,” said Grimes.

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years