Radiohead released its eighth album, The King of Limbs, online today before even one second of the record had been leaked.
The group brought forward the release by 24 hours, again bypassing major record labels, to make it available to fans via the band’s website.
The trend for highly-anticipated albums has been for snippets to be released on purpose or leaked to the internet. Radiohead seems to have bucked that theme.
A statement on behalf of Radiohead said: “With everything ready on their website, the band decided to bring forward the release by a day as there was no need to wait until the planned date of Saturday Feb 19 to deliver the music.”
However, a CD and vinyl version of the new eight-track album will be available in a few weeks through independent label XL. A luxury box set will follow later in the year.
The band let fans know through its website on Monday that the album was ready and thanked them for waiting.
Again today, the band told fans on its website, “Thank you good people for waiting … Have a great weekend wherever you are….”
It also posted the first music video to accompany the track, Lotus Flower. In the black-and-white video, singer Thom Yorke dances erratically. Watch the video here:
It is understood the band wanted to perform an impromptu gig on Tokyo Square but because of the extent of re-tweeting of the details, the event was cancelled for public safety reasons.
The King of Limbs tracklist:
Morning Mr Magpie
Little By Little
Give Up The Ghost
Article courtesy of Businessandleadership.com