Sky brings first episodes and scenes from homegrown shows to YouTube

27 Jan 2014

Moone Boy, created by Irishman Chris O'Dowd (left)

Sky First Episodes is a new YouTube channel from Sky that, from 1 February, will allow viewers to watch first episodes and first scenes from a range of shows from channels such as Sky 1, Sky Atlantic and Sky Arts.

Shows for which Sky is offering these online previews include Irish comedian Chris O’Dowd’s Emmy Award-winning Moone Boy, The Tunnel, Moonfleet, A Young Doctor’s Notebook, and new drama Fleming, starring Dominic Cooper as Ian Fleming, creator of James Bond.

The move comes as part of a marketing push for the pay-TV service and its homegrown comedy and drama series, and more episodes and scenes will be added to the line-up in the coming months.

“We’re passionate about delivering truly great TV, and the best way of demonstrating this is to give people the opportunity to enjoy the shows for themselves. The combination of Sky First Episodes and a TV campaign featuring entire clips from our biggest and best series means that now everyone has the chance to sample Sky shows,” said Naomi Gibney, Sky’s director of entertainment, marketing and digital.

Elaine Burke is the host of For Tech’s Sake, a co-production from Silicon Republic and The HeadStuff Podcast Network. She was previously the editor of Silicon Republic.