When fintech goes bad: Martin Freeman’s show StartUp out soon

14 Jul 2016

Still of Martin Freeman in StartUp, via YouTube

A new drama series on Sony’s streaming arm Crackle, looking at the world of fintech and featuring Adam Brody and Martin Freeman, has received a release date.

Called StartUp, the new series is a 10-episode show that follows the creation of a start-up called GenCoin, a fintech idea that draws interest from both criminals and cops.

An entrepreneur has an idea of a digital currency that is unregulated and untraceable, but she struggles to get it off the ground.

Future Human

Forced to fund a tech company with dirty money from unsuspecting places, while forming ties with a dangerous, Haitian gang, the fight to build a business gets nasty.

StartUp all-star cast

It features Martin Freeman as FBI agent Phil Rask, Adam Brody as investor Nick Talman and Otmara Marrero as Izzy Morales, the woman trying to make GenCoin a reality.

Set in Miami, Sony, which owns Crackle, describes the series as an “exciting narrative, focusing on the high-stakes struggle of what one will do to reach ultimate success”.

It will premiere on 6 September, with each of the 10 episodes a full hour long. The teaser trailer is already released, showing a pretty rounded storyline that straddles both the crime and the business worlds throughout.

Crackle is perhaps best known for its original show, Jerry Seinfeld’s Comedians in Cars Getting Coffee, which recently featured US President Barack Obama.

Gordon Hunt was a journalist with Silicon Republic