TG4 ar éileamh: Irish language station joins UPC On Demand

3 Dec 2012

Ros na Rún,TG4's flaghsip drama

On-demand TV now comes as Gaeilge, as TG4’s line-up is added to UPC On Demand, which has now seen more than 10m views six months on from its launch.

TG4 Player now joins on-demand content from the RTÉ Player, TV3’s 3Player and 1,400 hours of series box sets available on UPC On Demand.

UPC reports that 55pc of users with access to UPC On Demand are using it on a monthly basis, amassing 4.2m hours (that’s 175,000 full days) of viewing time.

Views on the RTÉ Player and 3Player account for most of this usage, and the TG4 Player now brings up to 40 Irish-language documentaries, entertainment, music and lifestyle series to the mix, including flagship drama Ros na Rún, Nuacht TG4, and current affairs programme 7Lá.

While the service is mostly used to catch up on soaps and live entertainment, home-grown RTÉ drama Love/Hate has proven extremely popular, with the first episode of the third series being one of the most-watched shows on UPC On Demand with almost 25,000 views.

UPC also added to its movies on-demand line-up recently following content licensing agreements with Warner Bros Home Entertainment and 20th Century Fox Home Entertainment, as it competes with Sky’s new On Demand service for Irish customers.

Elaine Burke is the editor of Silicon Republic