In a first for cinema, both Twitter and Vine have signed a deal to invite viewers to interact via hashtags, with the hope that their tweets might be featured in a new mini-show.
The deal, reported by Variety, has been signed between the two social media platforms and National Cine Media (NCM), America’s largest cinema advertiser, in a bid to shake-up advertising in movie theatres.
As part of the agreement, both Twitter and Vine will run a one-minute weekly mini-show highlighting some of the trending tweets and vines from cinema-goers who have attended films in the previous week.
NCM will broadcast the show as part of its advert line-up, with the hope of connecting more people with the films and advertisements involved.
All parties involved are also aiming to attract a sponsor to the mini-show, as both Twitter and Vine plan to launch it in their ‘promoted tweets’ section, which is used by some of country’s leading media companies and television channels.
The question remains how die-hard film buffs will enjoy the thought of other cinema patrons live-tweeting the latest film release that they’ve paid money to enjoy.
In a statement, Cliff Marks, president of sales and marketing with NCM, said, “Twitter has become an amazing barometer of movie trends, and this new show will take theatre audiences beyond the red carpet for an original look inside the world of movies.”
The first tweets and vines are due to appear on American screens in the middle of this year and will no doubt start appearing on Irish screens in the foreseeable future.