Twitter to help software developers promote their apps

16 Jul 2014

Social network Twitter will next week host a 30-minute #TwitterMobile live webinar for Irish app creators to help them discover the full suite of targeting now available with its Mobile App Promotion suite.

Twitter recently launched its Mobile App Promotion suite as a new way to connect and reach out to a target audience, as well as competing with other competitors.

For marketers, mobile app promotion means users can easily install and engage with apps, directly from their Twitter timeline.

In April, Twitter revealed new Twitter cards functionality to feature in-line links to apps.

Mobile app promotion leverages Twitter’s targeting capabilities, including interest, keyword, TV targeting and tailored audiences to help app creators reach their desired audience.

Twitter is hosting a 30-minute #TwitterMobile live webinar for Irish businesses who want to learn more about Mobile App Promotion on Wednesday, 23 July, at 11am (GMT).  

The webinar will outline the the full suite of targeting, creative and measurement tools developed to enable advertisers to cost effectively promote their apps on Twitter.

Ross Sheil, mobile specialist, Twitter EMEA, will host the webinar. Businesses can register online.

Twitter bird image via Shutterstock

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John Kennedy is a journalist who served as editor of Silicon Republic for 17 years