Cable broadcaster and broadband player UPC has added 21 new HD channels to its TV service. As part of the rollout, UPC and Sky have struck a deal to make 19 Sky channels in HD available on UPC, including Sky Sports 1 and 2 HD and Sky Movies HD, Sky News HD and Sky Sports News HD.
The move follows the recent rollout of UPC’s new On Demand TV service, which gives viewers access to the RTÉ Player, 3player, TV box sets and movies on demand.
“As we continue to increase our investment in high-quality pay-TV content, we’re keen to distribute our channels as broadly as possible to widen our reach and enable more households to enjoy some of the great programming Sky has to offer,” Rob Webster, director of Sky’s Commercial Group, explained.
In addition to the Sky channels, ESPN American and Disney HD have been added to UPC’s high-definition line-up.
“The addition of a range of Sky’s HD channels together with ESPN HD and Disney HD means UPC customers can get really close to the sports and movie action in glorious high definition,” said Simon Kelehan, head of content at UPC.
“We’re constantly seeking to add new services to make the UPC experience a really great one for our viewers and are very pleased to announce this enhanced deal with Sky. Together with the recent launch of UPC On Demand, we’re providing unique home entertainment to our customers.”
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