UPC reveals My Prime, an on-demand rival to Sky Go and Netflix (video)

19 Mar 2015

UPC's Billy Blake with 2FM's Dave Fanning

Cable TV and broadband player UPC today in Dublin unveiled its new My Prime entertainment on-demand service that will allow users to watch content on any device.

The service, which is available on both set-top boxes and on smart devices, allows users to instantaneously watch movies, box sets and other content, including an exclusive Dave Fanning movie review show.

My Prime brings thousands of hours of entertainment to UPC customers across multiple platforms, such as the Horizon TV HD+ box and Horizon Go, available both In and Out of Home, all at no extra cost.

However, the service will cost €5 per month for users of older UPC boxes that pre-date the Horizon set-top box. However, users can update to Horizon free of charge, UPC said.

Primed for digital

Through agreements with Miramax, RTÉ, Element Pictures, Disney UK and Ireland and many more, My Prime will give customers access to a library of box sets of their favourite TV shows, blockbuster movies and kids’ programming.

From today, customers can select from a range of popular box sets, including Love/Hate, Revenge, Scandal, Cougar Town and Devious Maids.

The film selection includes The Boy in the Striped Pyjamas and Their Will Be Blood, as well as Irish titles such as The Guard, What Richard Did and Adam and Paul.

It also includes kids’ shows Bob the Builder, Fireman Sam, Angelina Ballerina and Sesame Street.

New titles will be added every month and UPC said it will continue to invest in My Prime, bringing customers thousands more hours of box sets, movies and kids’ programming.

Ireland is the fifth European country to receive the new My Prime service.

“We want to make watching television even more enjoyable for our customers,” said Bill Blake, head of commercial and products at UPC.

“As market leaders we are committed to providing the best home entertainment offering available. The My Prime service is an exciting new development which will give customers the freedom and flexibility to access video content at any time and without limits. ”

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years