UPC’s on-demand service sees more than 1m views in first month

28 Jun 2012

(Left to right) Simon Delaney, Ciara O'Callaghan, Michelle Keegan and UPC Ireland CEO Dana Strong celebrate 1m views of UPC On Demand TV

UPC has announced strong take-up of its newly launched on-demand service, with 1m views coming in the first month.

UPC’s On Demand TV launched late in May, offering customers a selection of movies and TV shows on-demand, as well as access to catch-up players like RTÉ Player and 3player from TV3.

To date, more than one-third of homes are receiving On Demand on their current UPC TV service, while it is expected to reach more than 600,000 Irish homes by year end.

More than 1,300 hours of box sets and series have been viewed so far and the service has chalked up more than 1m views overall.

On-demand’s most wanted

Top shows for catch-up viewers were RTÉ’s 50th anniversary special for the The Late Late Show, the Eurovision broadcast and TV3’s Dublin Housewives, while US shows The Good Wife and Blue Bloods were top for box sets. The most-viewed films were Mission Impossible: Ghost Protocol, Puss in Boots and The Girl with the Dragon Tattoo.

New releases in the coming weeks include movies Contraband and 21 Jump Street, more TV series including Californication and Little Britain, and more than 100 hours of content for the kiddies, including Ben Ten, Bob the Builder and Barney.

A new national advertising campaign started last week to keep demand for the service growing, and UPC’s sales and marketing director Mark Coan expects viewing figures to increase further during the summer.

“On Demand has opened a new world of TV for UPC customers where they can schedule their viewing when they want it. We’re delighted with customer reaction,” he said.

Elaine Burke is the host of For Tech’s Sake, a co-production from Silicon Republic and The HeadStuff Podcast Network. She was previously the editor of Silicon Republic.