Redbox Instant, an US-based on-demand video-streaming service developed by Outerwall and Verizon to rival Netflix, has told customers it is to shut down.
As reported by Tech Times, Redbox Instant announced the news via its website.
The statement read, “Thank you for being a part of Redbox Instant by Verizon. Please be aware that the service will be shut down on Tuesday, October 7, 2014, at 11:59 p.m. Pacific Time. Information on applicable refunds will be emailed to current customers and posted here on October 10. In the meantime, you may continue to stream movies and use your Redbox kiosk credits until Tuesday, October 7 at 11:59 p.m. Pacific Time. We apologize for any inconvenience and we thank you for the opportunity to entertain you. Sincerely, The Redbox Instant by Verizon Team.”
Redbox Instant was formed in February 2012 by telecommunications company Verizon and Outerwall, a company previously known for its Redbox movie and game rental kiosks. In a joint statement reported by Reuters, both companies admitted the project had not gone as well as they’d hoped.
“The joint venture partners made this decision after careful consideration,” the statement said. “The service had not been as successful as either partner hoped it would be.”
Redbox Instant was only available to customers in the United States.
Verizon image via Shutterstock