Zynga revamps FarmVille with FarmVille 2

6 Sep 2012

A look at Zynga's new social game, FarmVille 2

Zynga has taken the wraps off its first game to be built entirely in 3D, FarmVille 2, which may well be an effort to woo Facebook users back to playing its games on the social network.

In July, the creator of web-based social games reported a loss of US$22.8m on revenue of US$332m in the second quarter, a result that can affect Facebook, which has relied on Zynga for about 15pc of its revenue.

Enter FarmVille 2, which Zynga says features “stunning visuals, beautiful animations and new ways to visit and interact with friends”.

FarmVille 2 offers players a new way to farm by delivering an immersive experience, rich characters, and new social features that make game boards come to life with their friends,” said Tim LeTourneau, vice-president of games at Zynga.

“We can’t wait to see the farms that players create. We also want dedicated players of FarmVille to know that we remain fully committed to bringing them new reasons to play the original game they love.”

In FarmVille 2, players work to make their old family farm thrive again, by growing and harvesting crops, raising and interacting with animals, and crafting goods to sell to their local grocer or at a roadside stand.

The new game also introduces new characters and ‘Farm Helpers’, a social feature that lets players invite friends to their farms and control how and where their friends help them in the game.

FarmVille 2 is now available in 16 languages, including English, Danish, Arabic, Dutch, German, Japanese, Korean, Norwegian, Swedish, Thai, Turkish, French, Italian, Portuguese, Spanish and traditional Chinese.

FarmVille 2 is now available to play for free on Facebook.

Tina Costanza was a journalist and sub-editor at Silicon Republic