Anam enables mobile operators to profit from text messaging.
Dublin applications-to-person (A2P) SMS platform player Anam Technologies has raised an undisclosed sum in the form of debt financing from BMS Finance.
The loan will enable Anam to accelerate its international market expansion after winning major contracts with Telenor, Deutsche Telekom and Digicel.
Enterprise Ireland-backed Anam employs more than 50 people and has an overseas presence in the UK, Malta, the Czech Republic, Jamaica, Pakistan and Vietnam.
The joy of text
Ovum’s Enterprise Messaging Survey 2017 shows that the use of A2P SMS continues to surge. It forecasts 1.28trn messages by 2019, up from 1.16trn in 2016, as it is an established and trusted channel through which enterprises can send transactional and promotional messages.
“Throughout 2017, we have grown our business significantly through securing contracts with major mobile operators,” said Darragh Kelly, chair of Anam.
“Some of these companies have in excess of 35m subscribers, requiring Tier 1 comprehensive solutions that can handle huge volumes of A2P SMS messaging traffic.
“Anam won these contracts because it has mature technology, a methodology to drive operator revenue, a clear customer focus, delivered by a professional team. Projects of this scale require funding and we felt BMS were the ideal partner to support us on these developments,” Kelly added.