AOL acquires start-up

21 Dec 2010

Internet player AOL has acquired a personal profiles website for an undisclosed sum, just four days after the site launched publicly. founder Tony Conrad also sold his previous company Sphere to AOL. is a personal profile page that points users to your content from around the web. It also comes with a personal analytics dashboard to tell how much traffic your content has attracted.

In its very short lifetime it has attracted 40,000 users.

Start-up spirit

According to TechCrunch, recently raised US$425,000 from investors that include AOL and that the price paid by AOL for the company could run into the ‘tens of millions.’

“Going forward, our business approach will also remain unchanged – start-up-style, with the same hunger and spirit was founded on,” founder Tony Conrad said.

“We are joining AOL at an opportune time. AOL is doing what great, sustainable business do every so often – they’re reinventing themselves. As the business model of the oldest and one of the most venerable internet businesses evolves, becomes an important piece of their strategy to reach across and engage the web,” Conrad said in his blog.

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years