Ciara Clancy’s Beats Medical has won €10,000 worth of AdWords credit after the Parkinson’s treatment company came out on top in Google’s Adopt a Start-up programme.
Seeing off competition from 31 other businesses – including the likes of CoderDojo and Glofox – Beats Medical took top prize after Ciara Clancy’s seven-minute pitch on her company’s developed digital strategy was judged the best of the bunch.
This isn’t the first time Clancy has been recognised for her achievements, she was named Laureate for Europe at the Cartier Women’s Initiative Awards in October.
Clancy worked for several years with sufferers of Parkinson’s in Ireland, both as a physiotherapist and volunteer.
She launched Beats Medical in 2012, which sports a smartphone app that provides ‘specialised cueing treatment’ for Parkinson’s patients, which is basically soundwave treatment that enables people to regain mobility.
She spoke of her experiences setting up Beats Medical at Inspirefest during the summer, too.
Clear customer needs
The 32 companies in with a shout of winning were shortened down to a final eight, with Brendan Courtney and Sonya Lennon’s company Frockadvisor placed second – receiving €5,000 in AdWords credit – and online dog minder service House My Dog placing third (€3,000).
“Beats Medical was selected by the judges as the overall winner because they have a business-changing innovation which is based on a clear customer need that integrates Google Voice Activation to provide a hands-free experience,” said Google’s Colin Goulding.
“They also demonstrated a close collaboration with their mentors to really understand their business goals and customer needs and then worked together to deliver on these goals.”
Ciara Clancy from Beats Medical with Colin Goulding of Google Ireland’s start-up programme, via Shane O’Neill
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