Belfast start-up sets out to disrupt the global apps business

30 Jun 2011

An innovative Belfast-based start-up, JamPot Technologies Ltd, is set to turn the mobile phone app industry on its head by enabling ordinary users to design, build and launch their own apps for less than stg£10 a month.

Up to now, mobile phone apps could only be created through a dedicated developer costing around £10,000 – far beyond the reach of all but the larger organisations.

However, JamPot’s TheAppBuilder – a simple, downloadable software programme – enables non-techies to design, build and publish their own app across all platforms (iPhone, iPad, Android, Windows and Mac OSx) for a fixed monthly fee of stg£9.99.

This disruptive technology means every SME in Northern Ireland – particularly in the e-commerce sector – can produce mobile phone apps to promote their businesses and products to anyone in the world using smartphones or tablets.

JamPot officially launched its technology in Belfast and has further plans for a US launch later in the summer.

Empower people, drive business

JamPot CEO James Scott said: “This technology empowers people and drives business. We’ve designed it from the ground up to allow non-technical people to produce their own apps in a few minutes. This opens up huge marketing and e-commerce potential for businesses, and could have great application for sectors like the music industry.”

He added: “We set out to revolutionise the old approach where businesses could spend up to stg£10,000 or more creating apps across all devices. Our technology does it within five minutes and for only stg£10 per month. We feel we’re ahead of the curve in levelling the playing field and enabling the widest possible access to app technology.”

With only 350,000 apps available today, the app market is set for major growth over the next two to three years. By 2015, mobile app revenue is expected to hit US$38bn with businesses spending around US$17bn on app services. JamPot is now targeting a significant share of this market over the next 12 months.

“The global mobile phone app market is among the most competitive and fast-moving. We’re looking to recruit programmers and are working on plans to launch this product in the US later this year. We’re very confident about the huge demand and growth potential for this product in the global marketplace,” Scott added.

Photo: JamPot CEO James Scott with developer David Douglas

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years