California start-up raises US$1m to develop self-service digital media platform

8 Aug 2012

A new digital media start-up called Pivotshare has closed US$1m in Series A funding. The start-up, which is based in Irvine, California, will now use the funding to set up a self-service digital media platform for people to monetise and stream their video and audio content to digital audiences via subscription or pay-per-view access.

Pivotshare has received the Series A funding from Townsgate Media, an investment fund that focuses on early stage technology and media companies in Orange County and the greater LA area.  

The start-up is hoping to create its own niche to enable anyone to maximise the value of their digital media.

“The media landscape is evolving and advances in technology are creating new opportunities to distribute and monetise content,” said Adam Mosam, founder of Pivotshare.

He said the company was excited to be working with both seasoned and emerging content creators to help them launch their media channels online.

According to Pivotshare, its platform does not have any start-up costs or monthly fees for those who wish to use the service.

The start-up has designed the platform for comedians, filmmakers and performers to distribute their own materials. The service is also targeted at speakers, such as life coaches and business strategists, so can they stream content directly from their own branded channels.

Pivotshare is also targeting conferences and associations to use the platform for event footage and to create video reference libraries of past events.  

Digital media image via Shutterstock

Carmel Doyle was a long-time reporter with Silicon Republic