Cauwill Technologies represents Ireland in global start-up competition

8 Dec 2010

Cauwill Technologies is making its pitch at the LeWeb 2010 Startup Competition today, competing with 15 start-ups from across the globe.

Taking place from 8 to 9 December 2010 in Paris, LeWeb is an annual European internet event that attracts investors, entrepreneurs and leaders to talk about key issues and opportunities in the web marketplace.

Cauwill Technologies, which was founded in 2009 by two University of Limerick PhD graduates, Ian Rice and Ronan Skehill, has developed PinPoints – an application that helps people get directions to a location from their mobile device.

Since winning the Best Emerging Company category in the InterTradeIreland Seedcorn competition in 2009, Cauwill has rapidly grown its customer base, forging partnerships with companies such as Mobanode, Rendezvous353 and Aró. In September of this year, Cauwill signed a deal with Tourism Wales UK to provide location-based service technologies to people visiting Wales so they can navigate their way to hotels and attractions via their mobile phones.

Start-up pitch

As part of the LeWeb Startup Competition, Cauwill Technologies made its pitch earlier today in front of judges such as Daryll McDade, Platform Strategy & Evangelism, Microsoft; Marie Christine Levet, partner, Jaina Capital; and Stephanie Hospital, vice-president marketing and business development, Orange.

The three finalists of this competition will then make presentations on the LeWeb main stage during a special final judging session tomorrow (9 December), with the eventual winner being revealed the day after that.

Of the 15 start-ups that Cauwill is up against these include the Israeli firm Fiddme, which has created an app for food lovers to share recipes and culinary experiences. 

The Swiss start-up SmallRivers has launched, which is creating newspapers built from articles, blog posts, tweets, videos and posts shared on Twitter and Facebook.

Dutch start-up has developed a socially integrated e-commerce website whereby people can list a physical or digital product or service for sale and create their own online store directly on their website or blog.

Carmel Doyle was a long-time reporter with Silicon Republic