CRM player Linko Inc acquires Irishman’s Berlin start-up

14 Jan 2014

The Linko team in Berlin this morning

Localstream UG, a mobile location platform established in Berlin by Irishman Mark McMahon, has been acquired by Linko Inc, a mobile CRM player that has just raised US$2.6m in seed funding.

The funding comes from an international angel investor mix, including Giuseppe Donagemma, Pekka Vartiainen, Pertti Melamies, Roberto Condulmari and others.

It will be used to expand Linko’s development team and advance the product, as well as increase customer delivery capability.

Linko CEO Mikko Alasaarela explained that Linko automates CRM by aggregating customer communications data from smartphone and tablet apps and delivering them in real-time.

Close to 2,000 companies have already signed up to use the technology.

He told that he saw a strong synergy between the Localstream technology developed by McMahon and Linko’s core product.

“When it comes to the process of workflow, we let the data tell the companies what is the best practice and so it is easier for salespeople to share best practices and insight with other members of the team via mobile devices, which makes them much more agile.”

He said the Localstream technology will apply a location-based context to decisions made via the Linko CRM system.

McMahon has worked with a number of well-known Irish tech companies including Iona, Daon and Norkon before working with Nokia in Berlin on Nokia Maps.

“I started Localstream to focus on problems around providing better local search in a more convenient way by associating content with location on an easy-to-browse, hierarchical graph of the world.

“I met Mikko at a TechCrunch event in Berlin and he saw a fit with what they were doing in terms of CRM by adding location context to their CRM offering,” McMahon said.

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years