Since it launched on 26 May this year, Irish-owned daily deals aggregator site D3ALS has presented users with 100,000 group-buying offers.
The team behind D3ALS also operates discount code site 5HOP5 and has been involved in the online marketing industry since 2005.
According to founder Daire McCarthy, where D3ALS comes into its own is that it acts as an aggregator for the likes of deal sites, such as Groupon, Citydeal, Dealrush and Living Social.
These offer new deals every day, ranging from weekend breaks to restaurant offers and reductions on spa and beauty treatments.
Customers then agree to “buy” a deal and if enough people sign up for the same offer then they receive a voucher via email. There is no risk for the consumer because if not enough people sign up, then the deal is simply cancelled with no charge. Merchants benefit by securing new business and cheaply promoting their products; while consumers benefit from enjoying unusual experiences at affordable prices.
Daily offers in one place
Just as comparison websites list quotes from hundreds of insurers, D3ALS collaborates these daily offers from all leading group-buying websites so users don’t have to trawl around the internet and can instead find all of the best offers in one place.
McCarthy believes the success of the concept is all about good timing. “Society is facing so many economic pressures – through raised food, energy and fuel prices – that to find deals that offer a little bit of indulgence at affordable prices is such a welcome relief,” he said.
“For D3ALS to aggregate 100,000 deals in less than two months just emphasises how much the group-buying concept is catching on.”