Eatery believed to offer first .mobi restaurant site in Dublin

18 Aug 2011

Brasserie le Pont, Dublin’s newest French restaurant on Fitzwilliam Place, Dublin 2, has launched its mobile webpages or a .mobi site. The brainchild of restaurateur and general manager Fiona Kelly, it is also believed to be the first Dublin restaurant to offer its customers a mobile web interface.

“There are approximately 600,000 people in Ireland regularly accessing the internet with their smartphones. Without a .mobi site, this can be a painful experience, with lots of pinching and trying to get the screen to fit,” says Kelly. “By comparison, using our mobile site means people can quickly check out the dining room, menus, look at the food and then call to make a booking, while checking on Google Maps the fastest way to reach the restaurant. It’s like having a concierge at their fingertips.”

The 120-cover restaurant opened its doors two months ago and specialises in classic French cuisine. Head chef is James Doyle, who previously worked with Gordon Ramsay and Gary Rhodes.

Stephen Quinn, managing director of Evolution-E, the mobile web design company chosen to deliver the mobile site, said the migration to .mobi for restaurants and retail outlets is essential. “Approximately 10-15pc of all web traffic is now coming from mobile devices. If your site is not mobile, then you will lose possible customers who will not have the patience to sort through the unwieldy website to phone experience.”

Kelly believes that creating an enjoyable online experience will drive customers to a pleasurable in-house treat. “Our Facebook (page) is already gathering pace and we can showcase new recipes and dishes online. We love that our customers can check the site on their phones, make a booking, look at opening hours or just Google the fastest route. Having a .mobi site makes it an even more seamless experience.”

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