Facebook is reportedly in advanced negotiations to acquire an Israel-based facial-recognition technology company, Face.com, for an estimated US$80m to US$100m.
Face.com’s KLIK technology allows users to identify their friends in images online and tag them.
The Tel Aviv start-up has so far raised US$5.3m in venture capital funding from Rhodium and Yandex.
The company has also developed a mobile app version of KLIK that lets iPhone users take pictures and tag their friends automatically.
The app has been downloaded 100,000 times.