Fight My Monster raises US$2.1m in seed investment from Greycroft

16 Feb 2012

Fight My Monster, a UK-based video games company chaired by Irish games entrepreneur Dylan Collins, considered to be one of the UK’s best start-up secrets, has closed a US$2.1m seed round led by Greycroft Partners, an investor in Klout, Maker Studios and Buddy Media.

Described by Dylan Collins earlier this week as “probably the most bootstrapped company I’ve ever come across”, the game has already reached almost a million schoolboys across North America and the UK.

Fight My Monster was founded by engineer and entrepreneur Dominic Williams (CEO), who masterminded the game based on the experience of his four sons online. Shortly after, he was joined by Collins as executive chairman, who previously founded DemonWare (acquired by Activision-Blizzard) and Jolt Online (acquired by GameStop).

“We’re incredibly impressed by the stellar team behind Fight My Monster. Not only have they built a game which has taken the UK by storm on the sheer strength of product design and execution but they’ve also done it on a shoestring budget,” said Paul Bricault, Venture Partner at Greycroft Partners. 

“We’re excited about growing the brand both domestically and internationally now that the Company has closed its first round of funding.”

“We have incredibly ambitious plans for Fight My Monster,” said Fight My Monster CEO Dominic Williams. “Finding investors with the kind of experience that Greycroft, eVentures and our angels bring to the table is a huge boost.”

“The under-12 demographic is going to bring a whole new wave of disruption to the Internet and Fight My Monster is at the very forefront of this,” said Dylan Collins, Executive Chairman of the Company. “I think the quality of our investors validates just how powerful this market and our brand is becoming.”

Other investors participating in the round include eVenture Capital Partners (other investments include Groupon, Angie’s List and Sonos) as well as a selection of well-known U.S. angels including: Jarl Mohn, Jeff Lapin, Josh Resnick, Mark Schwartz, Dale Okuno, Alan Stern and Kevin Donahue.

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years